Mosses are simple plants, with no flowers, seeds or roots, that play a highly valuable role in making the earth a nice place to live. They filter and retain rainwater, control erosion, clean up hazardous chemicals, and store carbon. Moss covers 3% of the land mass and stores perhaps more carbon than any other plant on land. Moss also makes an excellent alternative ground covering to grass, enabling reduced use of fertilizers, pesticides, and mowing equipment.

Mollusks, and in particular bivalves, are a source of nutritious food that have beneficial impacts on their environment. For example, oysters form reefs that provide protection from storm surges and waves, increase habitat complexity, providing a safe place for other marine life, and they filter excess nutrients from the water they grow in, reducing the risk of eutrophication or 'dead zones.' Some species are able to filter as much as 55 gallons of seawater in a day. 

Together, mosses and mollusks represent the earth ecosystems' ability to heal our land, air and water and provide both literal and figurative hope for a cool, clean, and prosperous future.

Ellie Moss
Founder and Principal

Ellie has extensive experience developing environmental and social impact strategies for corporations, investors and nonprofit organizations, with particular expertise in plastic waste solutions and food and agricultural systems. Ellie began her work as a strategy consultant with The Boston Consulting Group in 2005 and spent six years with Blu Skye Sustainability Consulting working with companies such as Walmart, Nestle Purina, Energizer, and Microsoft. Ellie has a dual degree in Economics and Public Policy from Brown University and an MBA from The Wharton School at the University of Pennsylvania.


Rich Grousset

Rich is dedicated to reducing the waste created by single-use disposable products in the foodservice industry. In 2011, he co-founded the University of Michigan's first reusable to-go container program, Go Blue Box, and he has continued to design and implement solutions to disposable foodware through start-up pilots and businesses, research and publications, and participating in citizen-led groups advocating for change. Rich has an MBA from the University of Michigan's Ross School of Business, and MS in Environmental Policy from the University of Michigan's School for Environment and Sustainability, and a BS in Communication from Cornell University.

Rebecca Harris

Rebecca is an experienced consultant with deep expertise in stakeholder engagement, strategy development, media strategy, and Appreciative Inquiry Summit design and implementation. Rebecca has worked with Walmart, the US Dairy Industry, the Sustainability Accounting Standards Board, the Academy of Nutrition and Dietetics, Consumers International, and the Renewable Energy Buyer's Alliance. Rebecca studied Environmental Science at Humboldt State University where she graduated magna cum laude.

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